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Columnist: Melanie Rembrandt

Melanie RembrandtMelanie Rembrandt is one of the country’s top, small business, public relations’ experts and the founder of Rembrandt Communications® and The Small Business PR Academy. She is an award-winning copywriter and the author of the books, “Simple Publicity,” “Secrets of Becoming a Publicist,” and “Dance Class Etiquette.” A sought-after speaker, Melanie co-hosts the “Simplify Your Business” podcast, and you can see her columns in SmallBiz America™ Little PINK Book, HVACR Business, and more. She is also an avid scuba diver, dancer and kickboxing fan.

For more information, visit www.rembrandtwrites.com.

Learn more about Melanie in the cover feature of our June 2020 edition.

Scary Marketing Message
Melanie Rembrandt

Is Your Marketing Message Scary?

  • by Melanie Rembrandt
  • 4 Years ago
  • Comments Off
Don’t make your customers run to the competition! It’s that time of year when frightful thoughts and messages fill the air for Halloween… but your content should not be part of this! If you have the wrong copy on your website, emails, newsletters, advertisements, and other materials, you may be scaring customers away! That’s why […]
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Time to Think About Jingle Bells Instead of Beach Balls! Uh. Oh. Guess what’s weeks away?!
Melanie Rembrandt

Time to Think About Jingle Bells Instead of Beach Balls! Uh. Oh. Guess what’s weeks away?!

  • by Pat
  • 4 Years ago
  • Comments Off
You lie on your beach chair enjoying the warm sun and gentle breeze. But you can’t seem to relax. You forgot something, and you just can’t remember what it is. Well, I hate to break up your moment of summer R & R, but I know what’s bugging you… Holiday marketing planning! Yes, it’s that […]
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How much time do you waste choosing just the right content for your business?
Melanie Rembrandt

“Them’s Fightin’ Words!”

  • by Melanie Rembrandt
  • 4 Years ago
  • Comments Off
How much time do you waste choosing just the right content for your business? Have you ever had a disagreement with a fellow co-worker, client, freelancer, or someone else over the use of certain words in your social media campaigns, e-mails, newsletters, landing pages, or other marketing materials? Sometimes, it can seem like everyone has […]
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How to Get Your Content Read
Melanie Rembrandt

How to Get Your Content Read

  • by Melanie Rembrandt
  • 4 Years ago
  • Comments Off
Do customers respond to your copy? You spend hours writing copy for your business but is anyone actually reading it? Look at your responses and site analytics. Do people act on what they read? If so, congratulations! Keep writing more of the same type of content. If not, there are some simple things you can […]
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Content in a Crisis
Melanie Rembrandt

How to Use Content in a Crisis

  • by Melanie Rembrandt
  • 4 Years ago
  • Comments Off
The written word can help you thrive instead of just survive. During this pandemic, did you realize that there were many things you could have done to prepare in advance? Don’t worry. You are not alone. The good news is that you’ve learned a valuable lesson. Now, you can prepare for the future, and one […]
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Is Your Press Release Quote Dumb?
Melanie Rembrandt

Is Your Press Release Quote Dumb?

  • by Melanie Rembrandt
  • 4 Years ago
  • Comments Off
Don’t create a bad impression and waste resources! If you are an entrepreneur with limited funds, you probably write your own press releases. That’s fine. But, be aware that you can hurt your business with the wrong quotes! To avoid this and get the most out of your press release, here are a few things […]
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Do You Really Need A Blog?
Melanie Rembrandt

Do You Really Need A Blog?

  • by Melanie Rembrandt
  • 4 Years ago
  • Comments Off
(It may be the sales secret you’ve been looking for!) You hear all about people posting blogs. Maybe you’ve tried blogging without success? Well, a blog (short for web log) may be the secret tool you need to boost awareness and sales fast… without spending a dime! Why blog? A blog is simply a way […]
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Is Your Content All About You?
Melanie Rembrandt

Is Your Content All About You?

  • by Melanie Rembrandt
  • 4 Years ago
  • Comments Off
It’s time for it to go we, we, we all the way home! When was the last time you read your website? Take a look at it now. Does it sound anything like this? We are the leading company in the widget industry. We were formed over 20 years ago, and our widgets use innovative […]
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Content Results
Melanie Rembrandt

Do You Love Your Content Results?

  • by Melanie Rembrandt
  • 4 Years ago
  • Comments Off
5 Quick Tips to Make Positive Changes Happen! It’s time for Valentine’s Day and that means love is in the air… unless your content is not giving you the results you want! Good copy can attract new customers, skyrocket sales, boost online awareness, and much more. So, if you don’t feel the love, it’s time […]
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When Was The Last Time You Reviewed Your Content?
Melanie Rembrandt

When Was The Last Time You Reviewed Your Content?

  • by Melanie Rembrandt
  • 4 Years ago
  • Comments Off
The results may surprise you! As a small business owner, you probably have all kinds of content going out to current and potential customers including social media, articles, newsletters, emails, sales messages, and more. That’s fantastic, but when was the last time you reviewed the results? Your words can create raving fans or end up […]
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