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Columnist: Melanie Rembrandt

Melanie RembrandtMelanie Rembrandt is one of the country’s top, small business, public relations’ experts and the founder of Rembrandt Communications® and The Small Business PR Academy. She is an award-winning copywriter and the author of the books, “Simple Publicity,” “Secrets of Becoming a Publicist,” and “Dance Class Etiquette.” A sought-after speaker, Melanie co-hosts the “Simplify Your Business” podcast, and you can see her columns in SmallBiz America™ Little PINK Book, HVACR Business, and more. She is also an avid scuba diver, dancer and kickboxing fan.

For more information, visit www.rembrandtwrites.com.

Learn more about Melanie in the cover feature of our June 2020 edition.

What’s Really Happening with Your Press Release? The truth may surprise you!
Melanie Rembrandt

What’s Really Happening with Your Press Release? The truth may surprise you!

  • by Melanie Rembrandt
  • 1 Year ago
  • Comments Off
You have news to share and find an inexpensive service to distribute your press release to the media. They promise many listings on top sites fast, so you decide to hire them… but hold on! 3 Big Questions To Ask Before You Use a Press Release Distribution Service 1. Where Is Your News Going? Some […]
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Should You Use The Latest AI Tools In Your Business? Are they a friend or foe…
Melanie Rembrandt

Should You Use The Latest AI Tools In Your Business? Are they a friend or foe…

  • by Melanie Rembrandt
  • 1 Year ago
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You hear the buzz. Use AI (Artificial Intelligence) for your business to save time, enjoy a competitive edge, write your content… the list goes on. For those of you who love technology, you know how to use these tools to your advantage. But for the rest of us, this is just one more thing to […]
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Spring Forward With Fun! (You know you and your business need it!)
Melanie Rembrandt

Spring Forward With Fun! (You know you and your business need it!)

  • by Melanie Rembrandt
  • 1 Year ago
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No more blah, grey days of winter. Yay! Spring officially arrives this month, and you are probably looking forward to more sunshine and warmer days outside with friends and family. Well, what about your business? You’ve worked hard for two months in this new year to grow and meet your goals, so maybe it’s… Time […]
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Why Do You Need Monthly Press Releases? Secrets of this simple document
Melanie Rembrandt

Why Do You Need Monthly Press Releases? Secrets of this simple document

  • by Melanie Rembrandt
  • 1 Year ago
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Big companies publish press releases all the time, but do you? If not, you are missing a huge, cost-effective opportunity to boost sales, awareness and credibility, even if you have a small business. What is a press release? It’s a simple, one-page document that provides information about events, products, services, awards, and other news happening […]
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What’s Your January News? Stand out and get some free press!
Melanie Rembrandt

What’s Your January News? Stand out and get some free press!

  • by Melanie Rembrandt
  • 1 Year ago
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Drat! The holidays are over, and you may feel a little sad that this special time has come to an end. Well, how would you like to start smiling again with some free publicity for your business? In fact… Media Members Want Unique Stories Now! There is only so much that reporters can share this […]
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Time For Your Easy, Peasy PR Plan Get ready for publicity in the year ahead
Melanie Rembrandt

Time For Your Easy, Peasy PR Plan Get ready for publicity in the year ahead

  • by Melanie Rembrandt
  • 1 Year ago
  • Comments Off
Do you have your public relations or PR plan ready for 2023? This is a document that helps you plan how you will communicate with media members and your customers in the year ahead. It’s important because: A. Media coverage can give you third-party credibility you can’t get any other way. B. One good feature […]
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All I Want For The Holidays Are Record Sales! 3 Quick Tips To Boost Year-End Results
Melanie Rembrandt

All I Want For The Holidays Are Record Sales! 3 Quick Tips To Boost Year-End Results

  • by Melanie Rembrandt
  • 2 Years ago
  • Comments Off
Are you asking Santa for record sales this holiday season? Well, you are not alone as many retailers are dealing with repercussions from the pandemic, supply chain issues, inflation, and more. But you’re in luck! “Holiday retail sales are likely to increase between 4% and 6% in 2022, according to Deloitte’s annual holiday retail forecast,” […]
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Do Your Big Goals Scare You? Turn Fear Into Success!
Melanie Rembrandt

Do Your Big Goals Scare You? Turn Fear Into Success!

  • by Melanie Rembrandt
  • 2 Years ago
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This time of year, you see plenty of spooky decorations, haunted houses and scary costumes. But to you, your big goals are more frightening than anything else! No worries! It’s time to put that fear aside and… F: Fight for what you want! Life is short. If you have a great idea, pursue it with […]
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What is Your Publicist Doing? (Psst. They may be hurting your brand.)
Melanie Rembrandt

What is Your Publicist Doing? (Psst. They may be hurting your brand.)

  • by Melanie Rembrandt
  • 2 Years ago
  • Comments Off
You’ve done your research and found the perfect public relations person to promote your business. Then, you leave them alone to do their job… but do you know what they’re really doing? You may see some fantastic results in their monthly reports, but you may not be aware of what’s really going on. With this […]
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Where Is Your Print Newsletter? Customers are deleting your email messages right now!
Melanie Rembrandt

Where Is Your Print Newsletter? Customers are deleting your email messages right now!

  • by Melanie Rembrandt
  • 2 Years ago
  • Comments Off
Did you know that 64% of respondents in the 2021 Lob report, “The State of Direct Mail,” indicate that: “Direct mail delivers the highest response rate of any marketing channel they use” and “One third of respondents allocate up to 25% of their overall marketing budget to direct mail, while another quarter use 25-50% of […]
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