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Columnist: Melanie Rembrandt

Melanie RembrandtMelanie Rembrandt is one of the country’s top, small business, public relations’ experts and the founder of Rembrandt Communications® and The Small Business PR Academy. She is an award-winning copywriter and the author of the books, “Simple Publicity,” “Secrets of Becoming a Publicist,” and “Dance Class Etiquette.” A sought-after speaker, Melanie co-hosts the “Simplify Your Business” podcast, and you can see her columns in SmallBiz America™ Little PINK Book, HVACR Business, and more. She is also an avid scuba diver, dancer and kickboxing fan.

For more information, visit www.rembrandtwrites.com.

Learn more about Melanie in the cover feature of our June 2020 edition.

Relax. Really?! It’s Summer! Take some time off already!
Melanie Rembrandt

Relax. Really?! It’s Summer! Take some time off already!

  • by Melanie Rembrandt
  • 2 Years ago
  • Comments Off
“Relax!” When you hear this, do you shrug and think, “No. I have a business to run. I’ll relax later.” Well, as difficult as it may be, relaxation is an important part of business success. There have been numerous reports on how the brain functions differently during rest and why this process improves thinking, mental […]
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Exceed Expectations and Win!
Melanie Rembrandt

Exceed Expectations and Win!

  • by Melanie Rembrandt
  • 2 Years ago
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How to start a client relationship for the best, future results Do you want to provide the best possible results for your customers and have a long, positive working relationship with them? Of course, you do! Well, there is one major thing that you need to take care of at the very beginning of every […]
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Do You Use These 3 Words In Your Content? You may be losing customers as you read this!
Melanie Rembrandt

Do You Use These 3 Words In Your Content? You may be losing customers as you read this!

  • by Melanie Rembrandt
  • 2 Years ago
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You work hard to create your unique products and services. Your team members are fantastic, and you do a lot of charity work in your local community. You are proud of your accomplishments, so you let everyone know. But, alas, your customers don’t care. All they want to know is what’s in it for them. […]
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Spring Into Your Communications Plan
Melanie Rembrandt

Spring Into Your Communications Plan

  • by Melanie Rembrandt
  • 2 Years ago
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(Psst. Summer will be here before you know it!) Woot! You’ve made it through winter’s cold temperatures, groundhogs giving their two cents, and more. Now, you just need to prep your umbrella for the April showers that lead to May flowers! Yes! Spring is finally here, and that means warmer temperatures and outdoor adventures are […]
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Fractional PR Director, CMO or CFO
Melanie Rembrandt

No Luck Needed… just a Fractional PR Director, CMO or CFO to get the job done!

  • by Melanie Rembrandt
  • 2 Years ago
  • Comments Off
Meet the new team member who can catapult your success… Have you heard the latest buzz about hiring a Fractional PR Director, Fractional CMO, Fractional “Fill-In-The Blank”? Who is this? Basically, these are skilled experts who manage key areas of your business without the headaches or expenses that can come with full-time employees. In this […]
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Is Better Business Health Part of Your New Year’s Resolution?
Melanie Rembrandt

Is Better Business Health Part of Your New Year’s Resolution?

  • by Melanie Rembrandt
  • 2 Years ago
  • Comments Off
Quick Tips to Boost Your Happiness and Success Factor in 2022 Hopefully, you got some rest and relaxation at the end of 2021… and had some fun, too. And if you’re like most people, you may notice that your clothes fit a little tighter from all of those holiday goodies. It’s a new year, and […]
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What Are You Writing and Promoting?
Melanie Rembrandt

What Are You Writing and Promoting?

  • by Melanie Rembrandt
  • 2 Years ago
  • Comments Off
Ask this now to be thankful for great results in the future! It’s December, and time to look back and appreciate all of the positive things in our lives. Well, are you thankful for your public relations (PR) and content results in 2021, or could they be a lot better? The year ends soon so […]
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How Thick is Your PR Skin?
Melanie Rembrandt

How Thick is Your PR Skin?

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
Get ready for the Public Relations Roller Coaster!                                                 Once you start pitching the media, you can easily get sucked into a fast-paced world of deadlines, anxiety and uncertainty. You work long […]
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Editorial Calendar
Melanie Rembrandt

What is an Editorial Calendar, Anyway and Why Do You Need One?

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
Time to Plan for the Best Results Now and Into the New Year! As you sell your products and services, there is a massive amount of content involved including: emails, articles, social media posts, direct mail pieces, press releases, marketing materials, landing pages, and more. It can be overwhelming. However, there is a simple way […]
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Catapult Sales in The New Year - With A Non-Existent Budget!
Melanie Rembrandt

Catapult Sales in The New Year – With A Non-Existent Budget!

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
Don’t let a lack of funds get in the way of your success! Phew! We all made it through 2021 (barely), and it’s time for a fresh start for you and your business. It’s also important to focus on the positive… and that means not letting thoughts of minimal sales in the past, non-productive employees […]
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