You lie on your beach chair enjoying the warm sun and gentle breeze. But you can’t seem to relax. You forgot something, and you just can’t remember what it is.
Well, I hate to break up your moment of summer R & R, but I know what’s bugging you…
Holiday marketing planning!
Yes, it’s that time when you really need to have your marketing ready to go for the busy months ahead. Unfortunately, the season starts earlier and earlier each year. In fact, you will probably start seeing holiday marketing appear in the next, few weeks!
So, I hate to ruin your summer moment of R & R, but you need to get off your beach chair and head to the computer… especially if you haven’t started your holiday-marketing plan yet.
Why?
If you wait until the summer is over, it will be too late.
After all, it takes time to plan, create marketing content (special packages, premiums, discounts, mailing pieces, etc.), update website data, prepare the sales team, and much more.
Plus, publications are already filling advertising and editorial spaces for the holiday months… some are already booked solid!
With this in mind, here are…
3 Tips to Prepare Your Holiday Marketing Campaign for Big Sales Ahead…
1. Research.
Look at what your competitors did last year and where they are now.
Study your industry and the habits of your target market.
Figure out what is important to your customers and how you can solve their problems… especially during the holiday season.
This detailed data will give you juicy nuggets of information to create great, holiday marketing ideas.
2. Create.
Once you study your research findings, get creative.
What can you offer that is unique to your business?
Is it possible to package your services in a special way?
Can you create a pamphlet, eBook or something else with valuable information pertinent to your customers?
Maybe you can partner with another business or charity to offer something unique?
It’s fun to think of new and creative ways to reach your audience during the holidays… especially when you are not facing tight deadlines.
3. Plan.
Now that you know what you want to present during the holidays, you need to plan all of the details.
Who is going to write your content?
What upcoming advertising, print, PR, and other deadlines do you need to be aware of?
Are you going to need to hire extra help?
How are you going to track results?
What is your budget?
What is the worst thing that can happen and how will you deal with it?
Think of everything that needs to take place to make your campaign a success and create a detailed plan.
This process takes time and effort, but it’s essential for success. With organization, everyone involved knows their responsibilities and timelines.
Prepare for Holiday Marketing Success Now!
It’s time to do your research, create unique marketing and plan for the big, holiday-sales season ahead. You’ll save yourself a lot of stress from last-minute activities and be able to develop a well-organized campaign that will skyrocket sales, create loyal customers and beat the competition!
So, take off those sunglasses and get to work on your holiday marketing campaign. Then, you can really relax and dream about your upcoming sales success!
