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Columnist: Melanie Rembrandt

Melanie RembrandtMelanie Rembrandt is one of the country’s top, small business, public relations’ experts and the founder of Rembrandt Communications® and The Small Business PR Academy. She is an award-winning copywriter and the author of the books, “Simple Publicity,” “Secrets of Becoming a Publicist,” and “Dance Class Etiquette.” A sought-after speaker, Melanie co-hosts the “Simplify Your Business” podcast, and you can see her columns in SmallBiz America™ Little PINK Book, HVACR Business, and more. She is also an avid scuba diver, dancer and kickboxing fan.

For more information, visit www.rembrandtwrites.com.

Learn more about Melanie in the cover feature of our June 2020 edition.

Sales Turnaround
Melanie Rembrandt

Time for a Sales Turnaround (Yes. I’m talkin’ to you!)

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
Transform Your Bottom Line by Year-End The busy, holiday season is here. Your phone rings, online purchases flood your inbox, and you hire more people to keep up with the growing demand. Money flows. You pay off debt, add to your savings and plan your next vacation. Things are good. Then… you wake up! Darn! […]
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How to Get The Best Results From Your Communications Team
Melanie Rembrandt

How to Get The Best Results From Your Communications Team

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
5 Top Tips to Create Successful, Long-term Relationships As a business owner, you probably hire experts in marketing, public relations, social media, and sales so you can focus on what you do best. But before you transfer responsibilities over to these professionals, there are a few things to keep in mind…   5 Top Tips […]
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Holiday Content Marketing and PR Prep Starts Now!
Melanie Rembrandt

Holiday Content Marketing and PR Prep Starts Now!

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
Unless you’re already ahead of the game… Summer is here, and you can’t wait to get outside and enjoy the sun. Wait a minute! Do you have all of your content marketing and PR ready for this year’s holiday season? Yes, the holidays may be months away. But they will be here before you know […]
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How to Avoid Tech Rip-Offs
Melanie Rembrandt

How to Avoid Tech Rip-Offs

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
Important tips to save your time, money and sanity! A friend highly recommends their “tech person” to help you create a new website. Great! You don’t have time to deal with this, so you say, “Yes.” Several months later, the site isn’t finished, your contact has vanished, and you’re losing sleep. You have no idea […]
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Search Engine Optimization – Do You Really Need It?
Melanie Rembrandt

Search Engine Optimization – Do You Really Need It?

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
What is it and how do you use it for a competitive edge? If search engine optimization (SEO) is not part of your content marketing strategy, why not? When your content is optimized correctly, it will appear in the rankings when potential customers search for your products and services online. If it’s not optimized, and […]
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Outside Input May Be Your Missing Link for Business Success
Melanie Rembrandt

Outside Input May Be Your Missing Link for Business Success

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
When was the last time you asked for help? How are things going with your business right now? If things are looking grim, it’s time to remember the popular saying, “April showers bring May flowers! As entrepreneurs, we can all use a little help from others. But this can be difficult because our business is […]
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Say Goodbye to Your Communication Silos
Melanie Rembrandt

Say Goodbye to Your Communication Silos

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
It’s time to work as a team! Do you share communications across all of your departments, or are you stuck in the old silo pattern where everyone does their own thing? While working together has become a little more difficult with the pandemic, your team members still need to communicate the same messaging at the […]
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Fall In Love With Your Sales Numbers
Melanie Rembrandt

Fall In Love With Your Sales Numbers

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
Time to Point Cupid’s Arrow in the Right Direction! It’s February, and love is in the air… but maybe not so much for your business. If you struggle to acquire new customers, it’s time to make changes for more positive results. The good news is that you can significantly boost the bottom line without spending […]
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Don’t Miss The Holidays!
Melanie Rembrandt

Don’t Miss The Holidays!

  • by Melanie Rembrandt
  • 3 Years ago
  • Comments Off
What are your top priorities this month? Yep. Things are crazy right now. You are probably slammed at work trying to finish year-end projects while shopping for gifts, decorating, cleaning, baking, prepping for parties, and more. It can be a whirlwind of activity… and then, it’s all over with before you know it. To truly […]
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Data and Good Publicity Go Hand-in-Hand
Melanie Rembrandt

Data and Good Publicity Go Hand-in-Hand

  • by Melanie Rembrandt
  • 4 Years ago
  • Comments Off
Get PR wins with the right insights They say that, “knowledge is power,” and this is true with publicity for your business, too. The more you know prior to pursuing a new public relations (PR) campaign, the better. After all, if you have the right details about specific media members, and create interesting story ideas […]
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