Soar to Success June 2020

Melanie Rembrandt Uses Communication Skills to Soar to Success M elanie Rembrandt helps her clients grow their businesses and increase awareness through creative copywriting and strategic public relations. She started writing at a young age and began her career doing public relations (PR) and content marketing while working her way through college. After graduation, she helped ‘Mom and Pop shops,’ non-profits, various small businesses, Fortune 500 Companies, and celebrities. In fact, she worked directly with the world-renowned author, speaker and strategic consultant, Dan Kennedy, plus she spoke at his annual conference, providing helpful tips on copywriting and public relations. In addition, she has worked directly with best-selling authors and personal financial experts, Robert and Kim Kiyosaki of The Rich Dad Company, among others. “Numerous small business owners complained to me about having bad experiences with larger firms who made a lot of promises but showed very little results. With this insight, I formed by own company to specifically help small business owners get their message heard without wasting time and money.” To spread the word accurately, it requires sending an appropriate and unique message to the right audience at the right time. Melanie uses all types of content such as press releases, direct mail, blogs, articles, landing pages, tips sheets, case studies, white papers, emails, and more to do this. The content is streamlined to a particular market segment to gain the most response. “For any business, it’s about providing valuable and unique content to a targeted audience for the best results possible.” Melanie writes content specific to what each client is trying to accomplish. Many times, this includes writing regular blog entries. Usually starting at about 300 words, these blogs allow