The results may surprise you!
As a small business owner, you probably have all kinds of content going out to current and potential customers including social media, articles, newsletters, emails, sales messages, and more. That’s fantastic, but when was the last time you reviewed the results?
Your words can create raving fans or end up in the waste basket within seconds. If you don’t know what your content is doing for your business right now, you may actually be losing customers and sales to the competition!
With this in mind, here are a few tips to get the most out of your content this year:
- Update Your Editorial Calendar.
If you aren’t already doing so, create an editorial calendar and update it regularly. This is where you plan out all of your future content with goals, messaging, responsible parties, deadlines, tentative results, and more.
It can be a simple Excel spreadsheet (or whatever works best for you) that your team members can access so they know what’s going on throughout the year. After all, if you don’t have goals set for your content, how are you going to reach them?!
- Track Results.
This may seem obvious, but if you’re not tracking the results for all of your content, you are missing out on a huge opportunity.
By placing a unique link, phone number or email in your message, you’ll know exactly who responded to that particular piece of copy and when. You can also check your site analytics for more detailed information. This way, you can really see what resonates with your audience members and provide more value to them.
- Take advantage of Search Engine Optimization Copywriting.
Your content needs to be optimized for the search engines whenever possible. After all, if you are spending the time, money and effort to create content, why not get it noticed online by as many people as possible and improve your search rankings for specific keyword phrases, too?
When you have a skilled search engine optimization (SEO) copywriter write your content and add the appropriate coding, you can see what’s working and what isn’t quickly, and make the appropriate changes to meet customer needs. This gives you a competitive edge.
And note that it’s not a good idea to have your technical team write your content. Sure. A web designer can say they will add SEO to your website, but if they aren’t trained and experienced copywriters certified in SEO, your content will suffer… along with sales.
Remember Your Content Throughout the Year!
That regular blog, email series, newsletter, and landing page may not be at the top of your priority list to boost sales this year. But maybe it should be?
It’s amazing what great content can do quickly and cost-effectively. Are you paying attention to this “hidden” marketing secret that can take your business to the next level of success?
