Unless you’re already ahead of the game…
Summer is here, and you can’t wait to get outside and enjoy the sun. Wait a minute! Do you have all of your content marketing and PR ready for this year’s holiday season?
Yes, the holidays may be months away. But they will be here before you know it, and if you don’t prepare now, you’ll miss many opportunities! For example…
Start your PR and holiday marketing planning now so you can:
- Gain a competitive edge.
While your competition is sunning on the beach, use this to your advantage. Take time to work with your team and decide on your PR and marketing for the next six months and beyond.
And it doesn’t need to be difficult. Just answer some key questions such as:
What unique benefits can you offer?
What does your target market really want?
Who will receive your messages and when?
Who will be responsible for each activity in your company?
How will you track results?
What exciting and valuable information can you share with targeted media members?
Can you work with a local charity to help others and create some positive holiday news?
Use this information to create new ideas that will help you stand apart from the competition. Then, you and your entire staff can focus on what really matters to drive sales in the busy months ahead.
- Secure valuable media placements.
Another advantage of planning your marketing in advance is that you can secure the best media placements and space at upcoming events.
After all, most print publications fill their available advertising spots months in advance. And if you have an upcoming tradeshow, the sooner you secure your booth area, the better choices you will have. “The early bird gets the worm,” is a key phrase to remember right now!
- Save money.
When you secure your advertising early, you not only have more choices, but you can also save a lot of money. Prices will only rise as the holidays get closer and publication deadlines loom. With lower demand, now is when you negotiate fair prices.
Also, if you know the marketing and public relations’ products and services you will need in advance (handouts, media kits, press releases, copywriting services, business cards, booth equipment, etc.), you can conduct research to get the best deals and avoid unnecessary or overpriced expenses later on.
- Relax!
Think about all of the stress this planning relieves!
You and your team members will know what is happening this holiday season and can schedule their time accordingly to meet their responsibilities and deadlines. There won’t be any stressful, rushing around trying to get a holiday marketing message out at the last minute while trying to stay within your budget!
Get Ready Now to Enjoy Holiday Sales!
The last thing you want to do when it’s a beautiful, sunny day is sit behind your desk and plan your marketing for the months ahead. But, if you finish it now, you’ll reap many rewards and have a competitive edge when the holiday season arrives.
You’ll enjoy the best advertising and event placements, save time and money, and be able to relax knowing that your future messaging is ready to go.
Yes, you may be a little later getting to the beach than your competitors. But think how much more refreshing your drink will taste knowing that you are ready for a successful holiday season ahead!
