How to start a client relationship for the best, future results
Do you want to provide the best possible results for your customers and have a long, positive working relationship with them?
Of course, you do!
Well, there is one major thing that you need to take care of at the very beginning of every relationship to do this… set expectations.
This may sound simple. But if you don’t spell out exactly what you are going to provide for the money, you can run into major confusion and complications in the future, which can significantly decrease the chances of reaching your goals.
And it goes both ways.
Your customers need to tell you what they expect, too.
With this in mind, here are three, (simple but big) tips to think about when you begin to work with new people on initial projects:
- Communicate goals.
Basic. Basic. Basic. I know.
But, before you exchange funds, products and/or services, talk about final outcomes and what you both expect out of the relationship.
Understand deadlines, tactics, budget constraints, potential issues, tentative results, contact methods, and any other important details prior to working together.
This will start things off in a positive direction and help you get to know each other better… and how you like to work.
- Get it in writing.
Do you begin a working relationship with a stream of e-mails, a handshake, a one-page agreement letter, an official contract, or something else?
Whatever it is, write down exactly what you will provide and what your new customer can expect from you. Then, confirm that this will work for both of you.
Even if you have a casual relationship, document expectations to help clarify processes and procedures now… and in the future.
- Stick to your plan.
Once your project is underway, provide what you promised (duh!).
Communicate with your customers regularly, and be sure they are aware of any changes, updates or problems. Then, take that one extra step…
Do what it takes to go above and beyond customer expectations.
Provide personal attention and unexpected, extra services whenever possible.
Most people like surprises when they help them save time and money… or just put a smile on their face.
Now, if you don’t meet expectations, that’s an unwanted surprise.
Which will you provide?
Establish a good working relationship with new customers and then exceed expectations. Not only will you help your customers reach their goals, but you’ll stand out from the competition and enjoy new levels of career success.
