Are you asking Santa for record sales this holiday season? Well, you are not alone as many retailers are dealing with repercussions from the pandemic, supply chain issues, inflation, and more.
But you’re in luck!
“Holiday retail sales are likely to increase between 4% and 6% in 2022, according to Deloitte’s annual holiday retail forecast,” per their announcement at https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/deloitte-holiday-retail-sales-expected-increase-seven-to-nine-percent.html.
This is good news for sales in the weeks ahead, but only if you get to work right away!
To start, here are…
3 Quick Tips to Boost Holiday Sales Now!
1. Communicate with customers via the right medium.
Yes, you are posting like crazy on your social media venues… but is this where your customers get their news and updates?
Just because other vendors have great success posting regularly on Facebook, Twitter, Instagram, YouTube, etc., it doesn’t mean that you will!
Before you start any type of marketing, check to see where and when your targeted audience members like to receive information.
For example, will your customer simply ignore and delete your electronic messages?
You may discover that an “old school” postcard (yes, via snail mail) produces a dramatic increase in store traffic AND online sales.
2. Offer something unique.
Once you know how to reach your customers, what kind of offer can you provide that no one else can?
In addition to special discounts, exclusive sales, in-store freebie gifts, and more, think about special giveaways, teaming up with complementary vendors and charities, having a local celebrity make an appearance at a store event, and more.
Be creative and also let the media know what you are doing!
Not only will you boost buzz about your products and services at no cost, but you’ll create an excitement people will want to share with others that your competition can’t touch!
3. Stop and check results along the way.
Once you start your new marketing and public relations’ efforts, review the results. If something isn’t working, you can make changes before you spend too much time, money and effort on it.
If you see that your offers are increasing sales, expand on this as much as possible with additional communications, events and other activities with the same messaging.
Great Holiday Sales Await!
Dreaming of fantastic sales by year-end? Act now!
Discover what your customers want and when and how to reach them. Then, be creative and activate unique offers that will spread positive word-of-mouth and excitement. Check your activities along the way to ensure you are getting results within your budget and make changes as needed.
Keep moving forward with your successful messaging, and before you know it, your holiday sales wishes will come true!
All I Want For The Holidays Are Record Sales! 3 Quick Tips To Boost Year-End Results
