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Three universal personalities are typically at work
in the life of a business owner: the Entrepreneur,
the Manager and the Technician. You may have
heard about these three personalities already,
but it’s important for you, as a business owner, to
understand how each personality works and the
impact of each on your business.
Understanding these three personalities is the
beginning of the path to real transformation in
yourself and your business.
Each of the three personalities within you thinks
differently about your business. As you read the
following explanations, think about how much of
your time is spent operating as each personality.
1. The
Technician
performs work that is
direct and hands-on, mostly making, selling
and delivering. The Technician is focused on
effort and how much can be accomplished
or produced and by when. The Technician
associates money with income and asks,
“How can I produce more so I can earn
more?” In other words, the Technician
focuses on trading time for money. To the
Technician, work is about what he or she
can do personally.
2. The
Manager’s
work is a mix of technical
and strategic while focused on getting results
through others. The Manager is concerned
with developing systems that consistently
produce great results, and trains employees
to operate and innovate those systems by
asking, “How can we be more productive?” The
orientation is on the results of the team, unlike
the Technician who focuses on his or her own
production. Overseeing efficient production
and delivery of service are a Manager’s key
areas of interest. For Managers, time and
money are resources to be allocated carefully.
3. The work of the
Entrepreneur
is visionary and
strategic. It gives the business its shape. The
Entrepreneur is a dreamer who focuses on
the future, eager to achieve his or her vision.
Money to the Entrepreneur is about building
equity andgettingagood returnon investment.
The Entrepreneur is oriented around the
performance of the business as a product
itself. Ultimately, Entrepreneurs develop
the vision for the future of the business and
communicate that vision, with conviction and
passion, to everyone the business touches:
employees, customers, prospects, suppliers,
lenders, investors, and the community.
THE 3 PERSONALITIES
THE THREE UNIVERSAL PERSONALITIESAT
WORK IN THE LIFE OF AN ENTREPRENEUR
BY MICHAEL KAPLAN
SOAR TO SUCCESS
/
J
une
2016
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Business Acceleration Strategies