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HOW TO DRAW CLIENTS
TO YOU LIKE A MAGNET!
BY LEANNE CANNON
What is the MOST important thing you NEED in your business to make money? I think you will
agree with me that it’s
clients
or
customers
! Filling your business with customers is the No. 1 thing
you need to do to become and remain successful! Client attraction reigns supreme among the
many facets of your business. So, how can you draw clients to you rather than chase them all the
time? How can you get people to call you instead of always the other way around? What methods
can you use to increase your client base?
THREE PRIMARY KEYS:
1.
Know EXACTLY Who Your Client Is!
The very FIRST thing you must do is to
know
exactly
whoyourclientis
.
Notinabroad
sense, but in the smallest, most minuscule,
micro-dot way possible. Entrepreneurs
tend to say they can help EVERYONE, so
they market to everyone. Others, who
recognize that they need to hone down
their market to a smaller piece of the pie,
will section off a segment of society and
call this their “target market”. This is a good
start, but still misses the mark.
If you were in an archery
competition and wanted
to score the most
points and WIN the
game, the BULLSEYE
is the ONLY part of that
target you would be interested
in hitting!
Themore times youcanhit it, thebetter
your chances of winning! In business, we
need to do, what I call “Bullseye Marketing”
rather than “Target Marketing!” Many are
afraid to limit their market to that degree
because they are afraid of losing so much
“other” business. But if you don’t get No.1
right, you
can’t
do No. 2!
2.
Create a Compelling Message!
The second most important thing is to
create a compelling message
.
” If your
market is too broad, you must water
down your message. If you try to talk
to
everyone
...
nobody
hears you! In order
to “speak the language” of a particular
market, you have to talk about the exact
things that RESONATE with
them
. When
you can craft your message so that
they RECOGNIZE THEMSELVES in your
marketing piece;
they
will call
you
and say,
“I want to work with you!”
3.
Differentiate Yourself in the Market
Place!
This is critically important in assuring
that potential clients will be drawn to you
and actually call you first! “I’m a Financial
Adviser!” How
many
financial advisers are
out there today? Yes, all of us can seem
so similar in the market place. What
can YOU do so differently that people
will LOOK at you, TALK about you and be
INTRIGUED by
you
and
your
services?
SOAR TO SUCCESS
/
J
une
2016
/
Business Acceleration Strategies