Newsletters continue to be one of the fastest growing ways to effectively reach your target audience, keep in touch with clients, build credibility and trust, and share information beyond the limits of social media. Plus it’s a great way to stay connected to existing customers and stay in the forefront of their minds.
For many, however, the thought of consistently publishing a newsletter can be a daunting one. Questions like; “What do I say?” “Can I keep it up consistently?” and “Will a newsletter really be beneficial to my business?” are at the forefront of many business owner’s minds, and even sometimes lead to what is often called analysis paralysis.
As someone who has asked every one of those questions, I’ll share several (not all) of the many benefits of including a newsletter in your content marketing strategy.
- In today’s digital world, a newsletter is a very cost effective addition to your content marketing strategy. With a variety of email marketing platforms available today, it makes sending out a newsletter easier than ever. No postage or mailing costs necessary.
- You can use your newsletter to share your company history, thereby peeling back the layers of your company and letting your clients and contacts see a more personal and in-depth view of who you are and what your company is all about.
- The Reminder Factor: What a great way to keep front and center with your clients and contacts! They may not always be tuned in to social media, but you can be sure they’re watching their inbox.
- Email marketing platforms like MailChimp, MailerLite, InfusionSoft, aWeber or Constant Contact, now have sophisticated analytics systems that allow you to track important information such as open rate, click-throughs, and other valuable information about your subscribers.
- Sending out a newsletter on a consistent basis creates value and keeps you front and center in the reader’s mind as the go-to source for information.
- Depending on the size of your list, you have a focused connection with a group of people who have already shown they want to hear from you on a regular basis.
- Newsletter content can help nurture and strengthen relationships with current and prospective clients, potentially extending their longevity with your company.
- Newsletters are the perfect place to share value-added tips, articles, and information that will help position you and your business as experts in your industry or profession.
- Promote new products or services to your contacts and existing customers before you promote them on social media … make them feel special with targeted campaigns and deals.
These are just a few of the many benefits of including a newsletter in your content marketing strategy. It can be as simple as sending a weekly newsletter that includes a short tip and a summary of what’s new at your company, or as complex as offering new services, courses, and tools. Take the time to form a content plan for your newsletter and decide what your desired outcome should be. You’ll increase your value and longevity with your clients and contacts, by making your newsletter a valuable marketing tool that shouldn’t be ignored.
Isn’t it time to make a newsletter part of your content marketing strategy?
