Should You Use The Latest AI Tools In Your Business? Are they a friend or foe…

You hear the buzz. Use AI (Artificial Intelligence) for your business to save time, enjoy a competitive edge, write your content… the list goes on.
For those of you who love technology, you know how to use these tools to your advantage. But for the rest of us, this is just one more thing to add to our “To Do” list.
Sound familiar?
If so, there are a few key questions to answer before outsourcing Microsoft’s ChatGPT, Google’s Bard and other services, or ignoring them altogether…
What is this new technology, anyway?
Today, you can log onto a specific website, ask a question and get an answer within seconds that is generated by AI.
For example, I asked ChatGPT: “What is ChatGPT?” and “What is AI?”
Here are the answers I received:
“ChatGPT is an AI-powered chatbot designed to interact with users and provide helpful responses to their queries. As a language model, ChatGPT has been trained on large datasets of natural language text to understand and generate human-like responses to a wide range of questions and topics.”
“AI stands for Artificial Intelligence, which refers to the simulation of human intelligence in machines that are programmed to think and learn like humans. AI systems are designed to perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation, among others.”
As you can see, these responses are fairly well written and present the information I requested. This is why many people are using these services to write their copy for them. But is this a good idea?
Should you use AI to write your content for you?
Sure, this is a great way to get information fast, but it’s not a good idea to use the results verbatim in your communications.
Why?
First, these AI services find information online and then present it to the user without giving sources for the data.
This means that you may be using someone else’s content without knowing it!
In fact, there have been several news stories recently about copyright problems and AI (Forbes, AIE, The Verge, etc.). You can avoid these issues, and give your audience more value, if you use original content instead.
Second, AI doesn’t add the “human touch” to content.
People buy from others whom they “know, like and trust.” If you don’t share personal insights and human-interest stories in your writing with your own style and tone, you will have a difficult time selling your products and services. After all, you know your customers better than anyone, or any robot!
Yes! You can use these tools for initial research, to get your creative juices flowing and start the writing process.
But if you really want to offer your customers valuable and unique information that will give you a competitive advantage, it’s important to communicate with them on a human level… with all of the humor, personality and emotions that only you can provide!