Many business owners experience the feast or famine of self-employment. Some months you’re so busy you aren’t sure how you can get it all done. Then the next month or so, you can hear a pin drop with little income coming in and new clients nowhere in sight. That’s why it’s so important for business owners … especially speakers and coaches, to always put their business success first.
It’s easy to do when you take the time to do it. Here are the top ways to keep your business growing:
Reassess Your Business Regularly – Yes, your business is running smoothly and things seem A-OK for now, but when was the last time you checked the well-being of your business? Do you know how much you made last quarter? Are you up or down for the year? This is important to ensure continued growth in your business. If you discover your income is substantially down, then you might need to jump-start your marketing.
Do you know what your conversion rate is? Specifically, how many people do you need to talk to gain one client? This might be a huge eye-opener for you.
Perhaps it’s time to invest in some passive income resources so you can grow your business while still keeping the same hours. When you continually reassess your business, you know what you need to do to keep it shipshape.
Consistent Marketing– What’s the best way to always have clients? Continual marketing and putting yourself out there. When you have a full schedule and are constantly on the go, this is the one area that often slips through the cracks. But it doesn’t have to be that way. Routinely keep front and center with your clients and potential clients.
Continue to Learn– Attend seminars and teleseminars as well as training programs regularly and apply what you learn to your business. The more you know, the more you grow. This can be especially important when you know where your weaknesses lie. Do you lack systems for your business? Learn from the best and figure out what systems would work for you. Make a plan monthly to review one area lacking in your business and get the help you need to turn it around. You’ll be glad you did.
What’s the best part about taking care of your own business? When you do, you have so much more to give to your clients. They see a more confident you who is dedicated to business success. That’s the kind of person they want to work with. Plus, you never know, but some of the new projects or services you add from your training might be exactly what they need as well. Thriving in your business is a matter of always being the best you can be.
