It’s no secret that social media has changed the way we relate to our customers as well as pursue new prospects. To succeed in your business, you must understand social media and how to use it for maximum effect to grow.
Your first step is understanding how and why your current and prospective customers use different platforms. Once you know that, you can strategically apply the knowledge to your advantage to convert your social media followers into customers.
It comes down to this:
If you are unable to post content your followers find interesting and compelling, they will quickly get bored and go follow someone else, such as a competitor who posts information your customers and prospects find enlightening and informative.
In a recent study from Sprout Social, it discovered that 41% of people unfollow a brand on social media because they feel the information isn’t relevant to them. In other words, solutions to their needs cannot be found on those pages.
Another 46% of users unfollow a brand because it posts too much, while 18% of people unfollow a brand because it doesn’t post enough.
If you’ve been posting the same thing over and over again on all your social media platforms, it should be clear that your content has already grown stale.
Even worse is, perhaps you’re not posting anything because you don’t think or know what to say or how to say it.
The good news is, if you find yourself in this position, you can easily change it for the better.
So, in order make 2020 your year for social media, here are 3 social media trends that you should implement right away.
Poll Your Followers
Facebook, Twitter, and Instagram all have options for you to poll your followers. A poll invites your followers to engage. They’ll share their opinions and spend more time on your profile. There are lots of ways for you to leverage these polls. You can use them to gain insightful information about your followers, get their opinions about a new idea, or just have some fun. If you’re looking for something new to post that will drive engagement, a poll is definitely a top option to consider.
Use Emojis
No matter what platform you’re posting on, you should be using emojis in your posts. That’s because emojis can help you improve your click-through rates.
In fact, 92% of people online use emojis. A recent study from AdEspresso showed that Facebook headlines with emojis generated 241% more clicks than those without one.
Video Promos
More than half of marketers across the globe say video is the type of content that delivers the highest return on investment. In addition to that, 64% of consumers make a purchase after watching a branded video on social media.
Social media videos generate more than 1,200% more shares than images and text combined.
Video content is a great way to mix up your posts because the options are almost endless.
Any of these three strategies can go a long way to making your business social media presence much stronger. Just remember that you don’t need to do all of them and certainly not all at the same time. Start with one and then add as the timing is right for you and your community.
