46 / 52
Istalentacquisitionjustanother
way of saying recruitment? Is
this just another jargon fad or
is it something we should pay
attention to?
According to some important
human
resource
thought
leaders, the difference between
the two terms is strategic.
Recruiting is the term we have
used for years meaning to send
out signals into the marketing
place and bring a new person
into your company to fulfill some
important role. Recruitment is
an action, a tactic, a process. It
usually involves the activities of
sourcing, screening, interviewing,
selecting and hiring.
But the concept of bringingnew
talent into your organization
should be more than a tactic.
Adding new people is a costly
investment. It changes your
culture. When the new person
adds value, your organization is
stronger and can reach a wider
market. But when they don’t,
wow, you can have a problem.
The concept of bringing new
talent into your organization
as a strategic initiative that can
move your business to a new
strategic level is key to growth.
Talent acquisition includes the
tactic of recruiting but also some
strategic elements that help your
business grow, such as:
•
Talent
planning
and
strategy
ensures your
talent is aligned with your
strategic business plan
•
Employment
branding
defines your company image,
culture and reputation in the
marketplace. Think of it as
marketing for the people side
of the business. Employment
branding often becomes a
candidate’s first impression.
•
Candidate
audiences
:
Define and understand
your target audience, the
talent pool from which you
source candidates. You
might adjust your branding
and sourcing outreach to
a particular audience. But
you have to know who you
are talking to first.
•
Candidate
relationship
management
includes
the steps you take to
offer a positive candidate
experience
and
build
relationships with people
and audiences who might
be candidates someday in
the future.
Jargon Soup
The difference between Recruitment and Talent Acquisition
By Katherine Burik
SOAR TO SUCCESS
/
A
pril
2016
/
Business Acceleration Strategies