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If any of you have taken a hike

in the woods or participated in

a land navigation exercise, you

probablyhada compass available

to help you find your way. You

also might have referenced a

map for guidance through the

terrain. But let’s think about

the compass. A compass only

does one thing, and nothing

else. It points North. Following

a compass reading without the

aid of a map does not take into

account the terrain that you

are traversing. So you need to

determine the direction you are

headed and the best way to get

there. A business is no different.

Smart leaders identify the

direction a business will follow,

but the leader also outlines the

best way to get there.

Stephen Covey describes the

“True North” in our lives as the

guiding principles we embrace

and follow. And, we rely upon

these principles to base our

decisions. In other words, we

create our own unique inner

compass that empowers us to

align our lives and embrace

our values, based on this inner

sense of direction. When

working with leaders looking to

grow their businesses, I always

start with having them identify

their guiding principles. These

core values are an essential

foundation for building their

business’ success.

Your employees need to be

aligned with your organization’s

True North. They need to know

what you believe in. What

your organization’s purpose

is. They need to buy in to that

or they will not be productive

in the organization’s pursuits.

Then, aside from providing the

compass, you need to provide a

road map of how to get where

your organization wants to go.

That becomes the organization’s

operating plan.

But how do you determine

your

organization’s

True

North? How do you determine

your organization’s governing

objective?

Using Your Company’s

Compass and Finding

Your True North

By Ann N. Gatty, Ph.D.

SOAR TO SUCCESS

/

A

pril

2016

/

Business Acceleration Strategies