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YouTube. Maybe yourmessage is

geared towards a particular type

of person - like a professional,

which would be on LinkedIn or

teens on Instagram.

Another strategy is looking at

your competitors or people that

do something similar to you.

See where they are, what they

are doing and what is working

for them. Then do your own

spin on that!

This may seem like a lot of

extra work, but it will pay off,

allowing you to create content

that matters to your target

audience and posting it where

that audience will see it!

To get started, download my Target Audience worksheet at my website.

As a social media consultant, Lynne Wilson helps businesses of all

sizes develop and grow an online presence through social media.

Lynne’s experience includes marketing/advertising on the client

side, design work and social media content creation and account

management.

Lynne provides ongoing support as well as content and posting

services on all social media platforms. This is perfect for business

owners who need to spend their time running the business.

Contact Lynne at

her website a

nd also on

Or learn more from her

Video series

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SOAR TO SUCCESS

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NOV. 2015

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Core Business Strategies