Did you know that 64% of respondents in the 2021 Lob report, “The State of Direct Mail,”
indicate that:
“Direct mail delivers the highest response rate of any marketing channel they use” and
“One third of respondents allocate up to 25% of their overall marketing budget to direct mail, while another quarter use 25-50% of their marketing budget for direct mail.”
Why?
Because they get results.
In fact, data from the 2018 DMA Response Rate Report (available to members for a fee at https://www.ana.net/miccontent/show/id/rr-2018-ana-dma-respose-rate ) shows direct mail response rates came in at 9% to a house list versus a 1% email response rate.
What do your email open rates look like?
While digital marketing is important, do you send physical, mailed pieces to your current and potential customers, too?
Yes, there are sales letters, postcards, brochures, and other direct response marketing pieces.
But one element you may not be thinking of is a print newsletter.
Why spend the resources to mail a print newsletter?
• Get opened.
You know people are inundated with emails, text messages, social media notifications, and other digital interruptions every day.
Rather than have your electronic messages deleted, why not send a physical newsletter that people actually open and look at?
(There are many stats out there, but one study by Gallup shows that 41% of people look forward to opening their mail every day.)
• Control your message.
Your newsletter includes the exact content you want to send without being changed or blocked by anyone else!
You can write whatever you want, send it whenever you want and track the results in whatever way works best for you!
• Remind customers of what you offer.
You have nothing to lose!
Even if your mail gets thrown in the recycle bin upon arrival, the recipient still gets a reminder of the products and services you offer. They have to physically look at your mail piece and decide what to do with it.
But, if you regularly offer interesting and valuable information, they will want to open it to see what’s inside… every time they receive it.
• Stand out from the competition.
How many of your competitors do this?
By regularly mailing a print newsletter to your target market, you will be top of mind each month!
This way, you can build long-term relationships, improve credibility and offer one-of-a-kind insights about your solutions, team members, success stories, and more.
So, what are you waiting for?
Yes, creating and distributing a print newsletter each month is more expensive than sending out a simple email.
But your ROI will be well worth it when done correctly. Try it and see what happens.
And don’t be surprised if you boost sales and brand awareness fast… all while enjoying a unique advantage your competition can’t touch!
Where Is Your Print Newsletter? Customers are deleting your email messages right now!
