Tom Gerencer, author of the book, Think Like Google, Use SEO & Empathy to Rank, Convert, and Profit no Matter How Much They Change the Rules was recently on the Soar to Success podcast. It was an enlightening conversation about how to get your content to rank on Google. If you have ever tried using keywords to get a piece of content to rank, only to have Google make one of their frequent algorithm changes, you’ll really appreciate what Tom has to say.
We talked about the best length for a blog post but more importantly how to use empathy to rank. Did you know that Google measures how long someone stays on your piece of content? This is an oversimplification of what Tom said, but basically Google tracks how long people stay on your article and all the competing articles that are served to a searcher and deems the ones that readers stay on longer as more applicable to the term or phrase they used in the search bar. So as writers of content, we need to determine what will cause the reader to linger.
Tom explains the tools that we can use to determine who are searcher is and why they are searching so we can write articles that solve our readers problem. You will get some of the details about how to do this on our podcast. Very specific instructions are in his book. I encourage you to listen to the podcast and also read the book, so you can have the formula right in front of you. As you’re reading his book, you’ll quickly see that he is a true writer. He makes it easy and fun to read, even if it is about ranking using Google.
