Using video in your recruiting and retention strategy is a terrific way to attract today’s top talent. Here are seven ideas for using video in your organization:
- Recruiting. You’re using online resources to search for candidates anyway, so why not embed video into your job ads? The nice thing about this strategy is that the use of video increases your SEO, making your job opening more likely to show up in a candidate’s search results than those ads that don’t include video. You’ll set your company apart from your competitors that are vying for the same talent.
- Interviewing. Video can widen your talent pool by giving you the opportunity to interview candidates who are out of the area. You may also be able to record these interviews so other members of the hiring team who couldn’t make it to the meeting can still view the interaction.
- Experiencing. Use a sped-up time-elapsed version to create a “day in the life” video, so potential hires can see what goes on in your facility. These videos resonate with candidates because it lets them see themselves in the position and they can determine if there’s a good fit.
- Welcoming. Send your new hires a video to welcome them to your company before they walk in the door for the first time. Your new employees will recognize the people they work with – before they personally meet. It’s a great way to make an immediate connection.
- Training. Capture your employees doing what they do and adapt these videos for training purposes. Creating a training series also ensures that a consistent message is being given to new hires and gives your managers some of their time back.
- Reinforcing. Let your employees share why they like working for you. By allowing your current team members to share their perspective, they may answer many of the questions that potential hires may have. It also gives them the opportunity to share their pride in working for you.
- Ongoing. Keep your videos up to date and post often. Get creative and get your employees involved in creating their own fun videos. Not only will they enjoy the “bragging rights” that come along with starring in the videos – they will share their videos with their friends – another potential source of candidates.
A video is a valuable tool to connect with and engage potential hires as well as your current employees. Have fun with it. Don’t take yourself so seriously, these videos don’t have to be Hollywood blockbusters – the more real and authentic, the better. Remember, when you create a video that has the potential to be shared (or even go viral), the opportunity for positive exposure that you’ll get increases exponentially.
