You can’t rely solely on marketing to build your business. Diane Helbig explains the difference between selling and marketing and why both are necessary for growth. Watch more episodes of Diane’s series, Business Growth Acceleration: Tips for Succeeding at Sales

Your marketing isn’t going to compel someone to buy. It doesn’t matter what your messaging is. Marketing and selling are two different things. Marketing is about building awareness and gaining exposure for your product or service. It requires a target audience, a message for that audience that gets them to do something. However, that something […]