Mark Allen Roberts works with companies that want to scale their business and achieve growth of over 20%. He explains the importance of putting systems and processes in place in order to document efficiency and effectiveness.
Mark shared the importance of training a company’s sales team to be trusted advisors and use a Sales Playbook that helps them discover the problems a client may be facing and spend more time demonstrating the value proposition of engaging their company, thus creating real value.
Mark also travels around the country speaking to business conferences and corporate meetings. A current favorite topic of planners is how to recession proof a company. A tip from his presentation to recession proof your company, is to do voice of customer research right now. Are your customers happy, if they’re not happy, understand why. What are they buying from someone else that they could buy from you? Right now, the best time and money spent is selling more to your existing accounts.
Be sure to listen to this podcast for all of the valuable insights he provides. You can listen here, on iTunes or watch on YouTube.
