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Creating a C-Suite Presentation for your MSP Customers that Works

  • by Jeanne DeWitt
  • 3 Years ago
  • Comments Off
Creating a C-Suite Presentation for your MSP Customers that Works

As the fog of COVID-19 begins to clear, company leaders are looking for ways to continue their journey to the cloud while also reducing technology expenses. Cloud services will continue to be the answer.

The Cloud Is a Crucial Piece of the New Normal

Cloud technology has streamlined the entire transition to the new normal — working from anywhere on any device at any time — without the expense of additional hard drives and hardware, explained Box CEO and co-founder Aaron Levie.

What Levie refers to as “the renaissance of enterprise technology,” will continue to drive demand for cloud services. This change in thinking creates growing revenue opportunities for MSPs who can effectively communicate with business leaders.

Understand the Strategic Objectives of Business Leaders

In general, businesses consistently look to increase revenue and decrease costs. Doing so means more profit, which is always a positive outcome.

But now more than ever, companies are also looking to embrace the power of technology to transform their operations.

Cloud technology services will remain the one consistent business trend that is certain to stay strong in 2021. MSPs who offer the best in cloud services will thrive as well.

Map Cloud Transitions to Those Objectives

Creating dialogue with C-suite executives will guide you to understand their specific objectives for this year and beyond.

Whether they’re focused on scalability, efficiency, employee flexibility, product development, data security or high-level operational agility, the cloud connects precisely to their goals. As an MSP, take the time to understand a company’s unique perspective and challenges, then customize cloud solutions to support corporate goals.

Create a Mutually-Beneficial Proposition

Once you’ve earned a seat at the executives’ table, present a proposal that benefits your company and theirs.

Include a cost analysis with the most precise estimates you can calculate. Think through the capital expenditures that can be avoided with cloud services. Add in outsourced support and help desk services.

Reduce the need for your clients to hire and retain expertise, an ever-growing expense. Show your potential clients the upside of cloud services, then map out a simple project plan for them to adopt.

Lean Into Strategic Partnerships

CPU is an innovative, leading technology partner you can count on. Our only priority is to serve MSPs, providing a reliable level of expertise that you and your valued customers can depend on.

CPU has top-notch expertise in many areas of IT, including cloud services, backup and disaster recovery. We also provide superb email and SPAM protection, managed firewalls, VoIP, application and database development and website design.

We’ve invested in a myriad of professional tools, processes and certifications that allow us to provide MSPs with affordable solutions and the level of service that Fortune 500 companies have internally. Reach out to us today to learn more about our cloud services expertise.

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