Great testimonials provide credibility for the recipient of the testimonial. However, research shows that a person who visits a website finds video testimonials much more believable than written testimonials.
When you record a video testimonial for someone or ask an individual to do one for you, the 30 second testimonial video should include these three components; I call them the 3 R’s.
Component #1 – the Reason. Explain your reason for needing this person or company’s help. The more authentic/vulnerable you are, the better, so you may have to expose a weakness or loss. This makes you seem more real and people watching can relate to you. Start with your name and company, but remember this is about them, so just state this information.
Component #2 – the Response. This is what the person did for you so just explain the product or services that you received from this company. Begin by naming the person and company and talk about the type of product or service that was provided to you.
Component #3 – the Results. When you reveal the results you received from working with this person or company be as specific as possible. Mention that you increased your income by $21,238 instead of saying my sales grew by over $20,000. Precise numbers are much more believable, so your comments will have a much bigger impact on the viewers.
Finally, just close the testimonial video with a simple statement such as “Because of the great results I experienced, I highly recommend XXXXXX.”
For ideas about exact wording for each of the 3R’s read my blog on AFP Marketing.
