Is your MSP Business missing out if you aren’t offering cloud? Here is the importance of providing the option. There’s no doubt that since the arrival of the COVID-19 pandemic, cloud computing has had a huge jump forward in terms of popularity and technology. But how will offering cloud impact your MSP’s growth and success? Here’s a quick look at some of the top reasons why managed service providers must be offering cloud to their customers:
Why you’re missing out if you aren’t offering cloud
- Your customers want it. When everyone was suddenly working from home during the early phases of the COVID-19 pandemic, businesses suddenly realized that they had a problem. It would be prohibitively expensive to add new licenses to install software onto their employees’ home computers. For that reason, cloud solutions, based on accounts rather than installed systems, became a strong trend.
- It provides cost savings to your customers. Because they can go month by month in many cases, the customer can see significant savings over a high up-front expense for software that may not work effectively for their situation. This allows you to onboard more new customers that would be priced out of higher-priced options and lead them into using your other services as well, improving your profitability.
- It keeps the customer working with you. Though some of your customers may have started using cloud services during the pandemic, managing cloud services may be onerous to their IT staff. When you offer to handle the management of their cloud services, you offer a benefit to the client that keeps them working with you.
- Superior security. How many times have you been called in for expensive on-site consultations just to realize that the customer didn’t update their software, had holes in their security system, or similar issues? When you offer managed cloud services, you control much of the security, limiting these types of calls and keeping customers happy.
- Opportunity for additional work. Once your customers have begun working with cloud services, you can begin to upsell them on related products and services. As an example, you could create a workflow that reduces inputs from human sources, improving their digital transformation process and reducing the amount of human labor needed to get the job done on a daily basis. This both improves your revenue and gives the customer an advantage over the competition.
As you can see, offering cloud to your clients offers a huge benefit over not offering it. By adding cloud services to your MSP, you can ensure that you’ll be able to retain customers who want the service, gain customers looking for MSPs who do offer it, and enjoy the benefits of reduced localized infrastructure maintenance at your client’s business. Why not take the time to investigate what’s involved in adding cloud services to your MSPs offerings? Give us a call.
