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Do you know what your company’s #1 competitive
advantage is? It’s not your products or services, or
your business model, or your name.
Your company’s #1 competitive advantage (your
“secret sauce”) is your “engaged” employees. No
matter how good your product or service is or
how solid your business model is, you still need
great people to design, produce, sell, improve,
and provide service. You want to attract and retain
the best, provide them with encouragement, grow
them to their potential, and make them feel that
they’re an integral part of the company’s success.
Instead, I’ve seen many leaders have a “set
it and forget it” mentality when it comes to
their employees. They allow “poor employee
performance” to go unaddressed because of fear
of conflict; hurt feelings; no time; or too busy.
Not addressing performance is killing the morale
of your very best people, making your life much
more complicated than it needs to be, directly or
indirectly affecting your customers, and robbing
your poor performer of a growth opportunity.
Doesn’t it make sense that if your people are your
biggest asset, you should be trying your hardest
to set your employees up for success? That means
addressing poor performance.
First, let’s define two terms: INTENT and IMPACT.
INTENT
– What I say or do – something that I know.
IMPACT
– What the other party sees or hears.
Now, we judge ourselves based on our INTENTions
and we judge others based on their IMPACT.
Let’s suppose that Person A believes (INTENT) that
he always listens to and values others’ opinions.
The perception (IMPACT) of others is that he is
always in a rush and doesn’t listen. This creates a
GAP
between Person A’s INTENT and his IMPACT
on others.
You need to provide Feedback so that Person A
sees the difference between his INTENT and his
IMPACT.
Here is a 5 step process to address poor
performance.
1
st
- First draw this picture
2
nd
- Then say, I know you INTEND to go a great job
every day, and you believe you always listen to and
value other people’s opinions.
3
rd
- My perception (the IMPACT) is that many times
you are in a rush and don’t listen to others. So this
creates a GAP.
Be prepared, their response may come
as a shock.
By Cindy Allen Stuckey
Address Your Employees’
Performance
SOAR TO SUCCESS
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M
ay
2016
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Core Business Strategy