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pop onto the scene regularly. She has discovered
that there is always something new to learn and
with the rules on the various platforms constantly
changing as well, it provides Lynne with the variety
and learning opportunities that are important to
her personal growth.
She has noticed that one of the biggest mistakes
businesses make is not assessing the big picture
when planning their marketing strategy. The
bottom line is to add customers, whether they use
an email, direct mail or a social media campaign.
She believes every business has to look at how
social media will help them make money and
then decide which platform does that for the least
cost. She cautions not to start posting randomly
because you think you are supposed to be on a
certain social media platform; being strategic and
consistent are key according to Lynne.
When Lynne works with her clients she helps them
narrow down the available list of options to the
most important facets of a marketing plan that
is right for their business and then helps them
become consistent in using those platforms to
increase business, maintain contact with clients
and expose new prospects to their business.
Even though Lynne wants her business to be a
resource for business owners that want to start
or improve their social media presence, she is
selective in choosing her clients. When she meets
with a potential client, they have a conversation
and decide what the client is trying to accomplish.
She needs to know, what they have trouble with
and then decide if her services will provide a good
fit for that client, as well as, her own business.
“I want the customer to be right for me and I
want to be right for the customer.”
One-to-one consulting is Lynne’s preferred way of
delivering her services, but in the future she plans
to offer webinars, online and video training. Her
goal is to offer the highest quality custom service
to fit every client’s individual need.
Lynne is in a very good place right now with her
life and her business. She finds her work
rewarding
and still has time for her family and friends. She
also likes the idea of being able to set her own
schedule and balance family needs in her daily life.
She understands that to ultimately reach her goals
she needs to let go and allow others to help with
SOAR TO SUCCESS
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M
ay
2016
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Feature Article