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she monitored this trend, learning as much as she
could about the different platforms, while raising
her children.
When she returned to the workforce, she first
managed the marketing for a small company for
several months, which of course included the new
aspect of social media marketing. She immediately
realized that she could excel at this type of
marketing and gained the confidence to start her
own business.
Lynne did not have role models to prepare her for
owning her own business. Her parents were not
business proprietors, nor were their friends, so
Lynne had not spent time around entrepreneurs.
Never-the-less she decided to test the waters
and set up her own marketing endeavor focusing
on social media. Beginning with just a handful of
clients, she soon realized that she was able to turn
her idea into a viable business opportunity and
MixStrategy was born.
With Social Media being a field that many business
owners and entrepreneurs would rather not
have to learn or keep up with, she realized her
business could fill an important need. Lynne has
found that small business proprietors simply do
not have the time or expertise to handle all their
marketing options effectively. Another issue they
have is understanding what type of social media
marketing is best for their particular business;
Lynne knows that what is right for one, may not be
right for another.
Lynne is a life-long learner and so that’s another
reason being a Social Media Strategist suits her.
She loves learning about other entrepreneur’s
businesses and determining how she can help get
their product or service noticed in the marketplace.
Lynne says “
I enjoy helping people put a campaign
together on social, with the added benefit that we can
immediately observe the results
.”
She works in an environment with constant
change: each client’s business changes and evolves
over time, as well as, new social media platforms
SOAR TO SUCCESS
/
M
ay
2016
/
Feature Article