Soar to Success July 2016

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weigh in with an idea or solution to the problem at
hand. Insight from a group of peers is a powerful
thing. There is also a referral sharing portion to
the group and its members have contributed
fabulous testimonials and success stories. There
are currently several groups operating
in Cleveland and she is now offering
this networking idea to other coaches
nationwide to spread the concept and
help grow businesses in other cities
t
Diane Helbig found her passion in
helping small business owners navigate
the difficult waters of 21st century
commerce and “Soar to Success.” Her
past experience and training makes
her the person to call if your business
is facing problems or concerns.
For a no-cost consultation contact Diane at her
website: . Be sure to watch her
Also go to ou o listen to our complete
interview with Diane.
Diane shared the three attributes she
believes are necessary to Soar to Success:
1. Being willing to learn. They know they
need and want help in solving whatever
it is that’s going on.
2. They can hear a different view point.
They are open and coachable.
3. They are resilient. If they fall down, they
will get back up, shake it off and continue
their quest..
3 Traits to Soar
to Success
30-Second Commercial
Jokingly, Diane shared one of her pet
peeves - the “30-Second Commercial,”
which is a requirement at many
networking meetings. Diane believes
business should be about building
relationships or starting a conversation,
so a “30-Second Commercial” that
gives the appearance that I am trying
to sell ME, rather than finding out
what is important to others or building
relationships, seems contradictory.
Diane told us,
“Business people simply care about
results. They don’t need the extra jargon
and they certainly don’t care how brilliant you are.
They need to know what you can do for them.”
Diane prefers that we just introduce ourselves
in plain English, as if we’re talking to a teenager
and just share what we do. So think of it as a
“30-Second intro”, not 30 second commercial.
The perfect format for those 30 seconds is to
share the problem you solve, who you work
with, the value you bring and the results they
are going to get.
By the way, here’s what Diane said when we
asked her to share her 30 second introduction:
“I spend most of my time with small business
owners. We talk about the challenges they’re facing
as well as where they’d actually like to take their
business and then we create a plan and I walk with
them while they implement that plan. The result is
that they realize greater results for their business
and achieve the success that they were looking for
and ultimately are happier.” Then Diane added,
“I can go on because that’s not even 30 seconds
so I can say they might need a selling plan or a
way to communicate with their employees or
more structure, something along those line but no
matter what we get them moving forward, they’re
a lot happier and more successful. And all of that
is less than 30 seconds.”
SOAR TO SUCCESS / J uly 2016 / Feature Article