need to increase sales, improve communication
with employees or a more complete system
of procedures? Do they need more structure
or is a consolidation of decision-making at the
top restricting the business? She also wants to
know in what direction the individual wants the
business to go.
These questions and concerns are then addressed
after an initial consultation. Once she understands
thedirection, theproblems and the client’s concerns,
a path, as well as, a process is implemented to
assure positive results to achieve success.
It’s clear that Diane is more than just a coach,
but rather is a partner with her clients. Helping
them make the difficult decisions that shape their
business and keep their business moving forward.
Start-up companies or sole proprietorships seldom
feel they have extra money in their budget to invest
in outside coaches or consultants. When asked
about growing businesses that don’t feel the need
to spend the money to invest in outside coaching
help, Diane said,
“I think that they need to surround themselves with
as many resources as they can. The reality is that
many entrepreneurs start a business without a
proper budget or operating plan. I think it’s valuable
for people to have someone, who can be a trusted
resource to help them through the rough spots.”
Her suggestion to new business owners is do the
research and find someone you can trust and then
find the budget for it. Many coaches have different
programs to make their service more affordable.
The right business advisor or coach can be as
valuable as an attorney or accountant.
Diane’s vision for her business is to be able to
provide resources to small business owners in
a variety of methods. Her intention is to have a
complete library of training materials on sales,
leadership and other related business topics
available for every business owner.
Diane believes very strongly in connecting with
other business owners and networking for mutual
assistance.
She even created a networking groupthat provides a real sharing of ideas. Every member
has the opportunity to bring a topic or concern to
one of the meetings and each member can then
SOAR TO SUCCESS
/
J
uly
2016
/
Feature Article