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need to increase sales, improve communication

with employees or a more complete system

of procedures? Do they need more structure

or is a consolidation of decision-making at the

top restricting the business? She also wants to

know in what direction the individual wants the

business to go.

These questions and concerns are then addressed

after an initial consultation. Once she understands

thedirection, theproblems and the client’s concerns,

a path, as well as, a process is implemented to

assure positive results to achieve success.

It’s clear that Diane is more than just a coach,

but rather is a partner with her clients. Helping

them make the difficult decisions that shape their

business and keep their business moving forward.

Start-up companies or sole proprietorships seldom

feel they have extra money in their budget to invest

in outside coaches or consultants. When asked

about growing businesses that don’t feel the need

to spend the money to invest in outside coaching

help, Diane said,

“I think that they need to surround themselves with

as many resources as they can. The reality is that

many entrepreneurs start a business without a

proper budget or operating plan. I think it’s valuable

for people to have someone, who can be a trusted

resource to help them through the rough spots.”

Her suggestion to new business owners is do the

research and find someone you can trust and then

find the budget for it. Many coaches have different

programs to make their service more affordable.

The right business advisor or coach can be as

valuable as an attorney or accountant.

Diane’s vision for her business is to be able to

provide resources to small business owners in

a variety of methods. Her intention is to have a

complete library of training materials on sales,

leadership and other related business topics

available for every business owner.

Diane believes very strongly in connecting with

other business owners and networking for mutual

assistance.

She even created a networking group

that provides a real sharing of ideas. Every member

has the opportunity to bring a topic or concern to

one of the meetings and each member can then

SOAR TO SUCCESS

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J

uly

2016

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Feature Article