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A Professional Bio is a brief
overview of your professional
accomplishments. The purpose
is to position yourself as a
leader, authority or expert.
While resumes are long and dull,
bios are very short, very direct,
and hopefully very interesting.
Unlike a resume, a bio always
includes a professional photo
and can be as colorful and
attention-getting as you like.
It’s important to have a
professional bio prepared and
ready when you need it, so
you’re not scrambling whenever
an opportunity arises. This is
the simple formula that I use to
create a bio for every one of my
clients. We begin by completing
three simple sentences:
1.
Beth Caldwell is _________.
2.
She works with/helps her
clients/offers_________.
3.
Learn more here__________.
Here is an example:
Beth Caldwell is an influential
speaker and motivator.
She speaks to women audiences
worldwide about leadership and
personal development.
See her videos and books online
at
www.Beth-Caldwell.com.Most people make their bios too
long, complicatedandconfusing.
Avoid doing that. When you’re
writing your bio, imagine that a
TV or radio announcer is reading
it aloud. You want the audience
to lean in and listen, not switch
the station.
How to Write a
Professional Bio
By Beth Caldwell
SOAR TO SUCCESS
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D
ecember
2016
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Core Business Strategies