During our interview, Matt Johnson explained the process he uses to help his clients attract an audience, build influence and create ideal clients – systematically. In other words, he helps them become MicroFamous, which is also the title of his book that details the system.
Podcasting is the mechanism used by Matt and his clients because it not only helps individual businessmen and women reach more people and become known as problem solvers, it allows them to set themselves apart from the rest of the pack and cultivate their ideal clientele.
Listen to this podcast to find out the importance of having a Clear & Compelling Idea, one of the key elements of Matt’s system.
You can listen to this podcast and other Soar to Success podcasts on iTunes.
