Lisa Manyon is the business marketing architect that helps entrepreneurs and business owners frame their marketing message and strategy. She guides her clients to apply her proprietary values-based “Challenge.Solution.Invitation. ™” communication framework to focus on PASSION points instead of their client’s pain points and turn their most powerful solutions into profitable revenue streams.
Lisa knows there are two things that will never go out of style in business: your message and your strategy.
“We tap into the soul of businesses and help people really capture the message they want to share, and also package it in a way that allows them be of greater service, while increasing profits it’s all about energetic alignment.”
Lisa’s love of communication and marketing began at a very early age, while watching cartoons and dissecting the advertisement messages. She knew intuitively what was “off” with the message and what could improve them.
She continued to hone her communications skills studying journalism and advertising.
“I was able to write articles and get paid for selling advertising. Everything kind of naturally progressed from there.”
Early in her career, she worked in for non-profits, radio advertising and with ad agencies. In 2003 she founded, Write on Creative to do business on her terms.
Lisa realized that her method of framing marketing communications in a more positive light was in high demand when clients were magnetized to her message. Many were not realizing economic returns from the traditional ‘pain point’ selling strategies, so she developed a values-based approach to marketing.
“I’m not saying that the ‘pain point’ approach can’t work. But it actually perpetuates buyer’s remorse, and increases chargebacks and return rates, which is not always a good thing if you want to create long term sustainable business success. I always tell my clients, if it doesn’t FEEL right, it’s probably not right.”
Lisa learned over the years that emphasizing ‘PASSION Points’ can be more effective than poking at pain points.
“It’s important to know the challenge your clients face and you can paint a picture of possibility with PASSION points to lead people from where they are to where they want to be. I want to know what you and your product can do to make my world a better place.”
She also encourages her clients to embody the values that they espouse for their business. This can be the biggest disconnect in messaging, especially in mission statements. The entire business, owners, managers and employees must reflect their value statement with every client, every day.
“Coaches and consultants often tell their clients to create a quick sales package and go after the low hanging fruit, because it’s something that can make them money. Sometimes people are thrown off track and realize they don’t really feel good about that package, it was really just a quick money grab and not truly aligned with their values, passion or purpose.”
Selling becomes much easier once a comfortable relationship between the buyer and seller has been built. Salespeople have been trained to always be selling, but when her three-step ‘Challenge. Solution. Invitation. Framework™’ is followed, the process becomes more about getting to know the prospect and building relationships.
When the problems of your prospects are understood and acknowledged with empathy and understanding (no poking at pain points) you can gracefully offer your solution by using my values-based framework.
The logical next step, the ‘Solution’ then flows naturally. It includes the PASSION Points and value proposition, sharing how this purchase will help make their life better. When the Challenge and Solution are complete its time to Invite the prospect to make the purchase by asking,
“Are you ready to take the next step?”
The ‘Challenge. Solution. Invitation. Framework™’ can apply to marketing, or personal communication, as well as, sales.
“Past clients have told me they use this process in personal communications and couldn’t believe how effective it was. When we use empathy and understanding to build a mutual relationship, we can collaboratively solve challenges and extend a friendly invitation to take the next step to implement the solution so everyone experiences better results.”
A marketing message will not be successful without a complementary strategy. The two must always work together. A business can hire the best writers and have the best message in the world, but without a concise strategy to reach potential clients, nothing will be accomplished.
When clients come to Lisa asking for web copy, she always asks for more information to match the message with the values and strategy of the company.
“We need to know revenue streams to be able to frame the message so it will generate sales. Essentially, I write into the revenue streams and this helps to effectively plan paydays. People miss those strategic pieces, but we look at the big picture to ensure all the puzzle pieces fit and it works for the client.”
In her personal life Lisa is a ‘Thriver.’ In 2017 she was diagnosed with a rare and aggressive type of throat cancer. For someone who depends on communicating, speaking and addressing large groups and training seminars, it created a problem and threatened her livelihood, as well as, her life.
“I reacted to Cancer just like every other difficult situation in my life, I questioned everything.”
She changed her dietary habits and had the recommended surgery, but did not agree to chemo, or radiation therapy. She was not able to speak for four weeks. She had prepared for a catastrophe like this by creating here Content Strategy Plan and had enough content already in place to keep her business up and running, even though she was forced to take a time out.
“Cancer was one of the biggest miracles of my life. I chose to have faith and heal with love.”
She has been cancer-free for over three years and shared her story in the #1 International Bestselling book, “The Silver Lining of Cancer.” The book relates the stories of 12 women who survived and thrived after their bouts with cancer. Lisa offers signed, personalized copies at www.SpiritualSugar.com and is currently working on a book by the same name.
For fun, Lisa visits Oregon vineyards and writes food and entertainment reviews for magazines. She also likes to spend quality time in her favorite park, Lithia Park in Ashland, Oregon.
“A daily walk around Lithia Park became an integral part of my healing process and kept me grounded. A local cello enthusiast, Daniel Sperry, gives outdoor concerts in the park in the summer months. It is a magical place to be.”
Her company has developed a business-building approach to create long-term sustainability, not “flash in the pan” results. Write on Creative pioneered better communications by applying decades of experience. This means every business can completely customize their marketing message and strategy.
Lisa Manyon has built a successful business helping others craft the right marketing messages and plan. She has survived and thrived through a bout with cancer and can help your business improve overall marketing efforts and increase the bottom line.
We thoroughly enjoyed our conversation with Lisa. You can listen to our podcast on iTunes or watch it on YouTube.
To connect with Lisa visit: WriteOnCreative.com or call 1.866.620.1428 for marketing message and strategy support.
