Companies that want their product to be the dominant choice in the marketplace turn to Leslie Zane. Leslie is the founder of Triggers® Growth Strategy, a brand consulting firm that helps clients accelerate growth by changing customers’ purchase behavior at the instinctual level.
In our interview, Leslie explains this phenomenon with the term she coined: “Brand Connectome®”. You’ll hear how marketers can connect with ideas already in consumers’ subconscious, in a collaborative way in order to receive much better acceptance by a potential buyer.
This and much more in this interview with Leslie Zane.
Grab your copy of “The 5 New Rules of Marketing” at https://lesliezane.com/soar/.
Also visit her websites https://lesliezane.com or https://triggers.com/
Listen to the podcast here or on iTunes or Spreaker.
