For over 20 years I’ve shared how to fix sales problems.
There is a new growing sales problem: Online Sales Problems
A recent study shared 33% of buyers prefer to buy online without engaging with a salesperson. ( And the trend line is growing)
What are online sales problems and how can we fix them?
There are numerous online sales problems you’ll face as your site grows. Fortunately, most are easily fixed with some time and patience.
Here are some of the most common.
Inadequate Communication
Not being able to reach services means a customer is unlikely to return and may leave a bad review. This is a shame because it’s easier than ever to communicate with customers online these days. Some of the best options include email, forms, and live chat. Live chat is an expected feature, and some of the best live chat for small business includes Click4Assistance.
People Can’t Find You
Over 90% of people search online for a service before deciding to use one. But what if you aren’t showing up in those searches? That’s where you must form an SEO and marketing plan. SEO helps with your search result ranking.
Online Sales Problems Include Cart Abandonment
Shopping cart abandonment reportedly costs online retail $18 billion per year. That’s a staggering amount, and your business could be losing out. Here’s how to prevent it:
• Be upfront about shipping costs long before the final checkout stage.
• Use analytics software to identify your key abandonment areas.
• Always be clear about the total cost of a current purchase throughout the sales process.
• Use standard checkout forms with secure certificates such as SSL servers.
Misinformed or sudden shipping costs are one of the main reasons people cancel a sale. So always be honest about shipping as early in the checkout process as possible.
Cybersecurity and Hacking
A significant problem with modern business is cybersecurity. Hacking affects all types of business, regardless of size and prominence. In fact, being a smaller business makes you a bigger target since hackers don’t expect a solid defense. So don’t let them win by using a solid cybersecurity plan or outsourcing.
Summary
Some of the most common online sales problems are easily rectified with dedication. These include being more communicative, reducing cart abandonment, and cybersecurity.
If your team has sales problems you would like to fix, with your sales team and or online let’s schedule a call.
Fix Online Sales Problems
