fbpx

Communication for Sales Professionals

  • by Karen Cupp
  • 1 Year ago
  • Comments Off
Communication for Sales Professionals

Successful communication comes when you take time to develop it.  Building a trusted relationship with others comes through well planned communication; engaging with your audience in a way he or she best receives.   As professionals we are here to serve our clients to solve their problem.  To do this we have to develop our communication skills, relay our sincerity, and build their certainty that we are the right professional.

Developing scripts for every conversation will help you to build confidence and better communication which leads to more sales and more success.  All actors, comedians, news anchors have scripts.  You don’t really notice it because they are so natural.  This happens because they have carefully crafted their script and practiced it.  With intention and practice your honed skills will set you up as a likeable and trustworthy expert in your field.  Below are a few tips to get you started:

First, what is your commitment objective when you call or meet with someone.  This sounds simple however it requires you to be completely present which automatically contributes to better communication.  The commitment objective encourages you to intentionally ask yourself what do you hope to achieve in the interaction.  Often we try to fit too many objectives in the meeting and we totally confuse the recipient.

Delivery of your communication differs with different type of personality styles. Building and maintaining rapport comes through understanding and adapting your engagement style.  For example if you are communicating with a “D” personality on the DISC profile you will adapt your style to be more to the point. They react best with the directness.  On the other hand, when you communicate with an “I” they need a lot more social interaction before you get to the point.  If you are too abrupt you may insult them.  Develop language patterns to always maintain rapport and build certainty in your clients.

Maintaining rapport comes through developing questions that allow you to better understand the client and what their needs or pain points are.  Remember you are always here to serve and solve their problem.  Follow these questions by using a technique called micro agreements.  This is an engagement technique that build rapport with the client.  For example, following a statement with things such as “fair enough, or do you like the idea” will keep the person engaged and check the pulse of the conversation.

Never rush the process in communication.  Build rapport with the client so that it becomes their idea to choose you to complete their goals.  Build a script that allows you to follow the process will lead to ultimate success.  Breaking it down into a small commitment objective will keep you on point every time you communicate.  You owe it to your clients!

Previous «
Next »