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The One
Page Plan
Articulating
Your Mission
By Megan Patton
Last month, I introduced you to the
One Page Business Plan, and shared
specifically about the Vision Statement.
I hope you had some time to try drafting
a Vision Statement! I’m happy to help you
refine it if you contact me via email.
So, now that we have a vision statement,
what’s next?
The Mission Statement is what’s next. In
traditional business planning, I knewmany
clients who got confused, who kept asking
the question: “how is a mission different
from a vision?”, and many people have a
hard time articulating their mission. Here
again, let’s take a more simple approach,
and have the mission statement answer
another question. This time, the question
is, “Why does this company exist?” Who
are you helping, and what is the goal or
benefit of your products or services?
Think about the following: What
key customer needs are we serving?
What is our key competitive edge or
other unique quality that we have in
serving those customer needs? What
promise are we making our customer?
And finally, what are we known for?
Going back to the example we used last
month, the ABC Window Company, they
chose a mission statement that sounds a
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SOAR TO SUCCESS
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NOV. 2015
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Business Acceleration Strategies