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Points to Keep In Mind When
Starting a Business
Soar to Success asked Jack,
since he’s “the guy to know when
you want to grow your business”
to share two tips for successful
entrepreneurs to consider when
starting or growing a business. He
advised, “
Stand out, be different
,
don’t do what everyone else is
doing. Ask yourself the question,
Why would a prospective client or
customer, choose to do business
with me? Secondly, have clear goals
and completely understand your
particular target market.”
Jack shared that frequently small
business owners are afraid to
choose a narrow target market
because they don’t want to leave
anyone out. He went on to say “The
irony is the narrower you limit it the
more business you have.
People see your business and
see you are having success
and they will say ‘well I know
you only work with albino
nurses but would you work
with somebody like me?’ And
then you can choose to work
with them or not.”
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SOAR TO SUCCESS
| JUNE 2015 |
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