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Recognize the ultimate purpose is to generate future

sales. The sampling could be an opportunity for you

to showcase your product to your customers.

The sampling could merely be a demonstration and

the status of your product must be projected as

superior to your competition. Whenever possible

have product immediately available for purchase with

ample inventory.

Sampling goes far beyond the typical grocery store

food product tasting, the departments store fragrance

sampling, or the brevity of a book prologue.

It is likely the most useful tool to be used in business

marketing today.

Creativity, affordability, and assessment of the

sampling are the essential factors in turning samples

into sales.

When your sampling strategy includes a strategic plan,

increased sales and/or opportunities will be the result.

If you would like support in developing your Sampling

strategies, we are eager to team together with you to

get the results you desire. Visit our website at

www. themeritgroupindy.com

or call 317-805-4896 today!

Co-founder, Shamara Cox has worked with businesses partnering

in strategy, technique and implementation for over 15 years. Her

creativity redefines their potential and adds immeasurable value.

Shamara is the proprietor of Shamara Cox LLC, her personal

motivational speaking brand, CEO ofBLING Sorority and Founder of

Pressed Oil Life Ministries, Inc.

Co-founder, Terry Dove Pittman was Authentication Deputy for

former Indiana Secretary of State Todd (2002-2011), where she

acted as International Liaison and Special Deputy between the State

of Indiana and many foreign embassies and foreign nationals. She

is a graduate of the Indiana Leadership Forum (2004), Hoosier

Congressional Policy Leadership Series graduate (2009).

SOAR TO SUCCESS

| JULY 2015 |

Business Acceleration Strategies

29