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Socialmediaisthehottestthingin
recruiting these days. Everyone
in the recruitment industry is
talking about using social media
to identify passive candidates
and increase employer brand
and recognition.
In
my
experience
many
companies say they are using
socialmediatorecruitbutactually
they only slap a job description
or the same old advertisement
out on the Company website
or LinkedIn page. Technically
they are using social media to
recruit. But in my view if that is
the extent of your recruiting, you
are missing the whole point and
power of social media.
It is time to step away from reliance
on job postings even in social
media and consider some ways to
leverage social media, particularly
LinkedIn to find candidates. It is
time to do some marketing.
Here are some ways to really use
social media for recruitment:
1. Share what is going on in
your company
– events,
social activities, customer
feedback, internal initiatives
and company celebrations.
Put this information on
company pages in LinkedIn
and
Facebook.
Tweet
about these employee
and community oriented
activities. Build the “cool”
factor by encouraging Likes
and Followers. These are
people who already think
your company is great. They
can be potential employees.
2. Be visible and active in
Groups
and
specialized social media
pages and blogs where
your
target
potential
employees hang out. If
you regularly search for
mechanical engineers or
sales people then be active
in places where mechanical
engineers and sales people
gather on social media.
Share information and ideas
that can be useful to others.
Write white papers and
answer questions. You will
be cultivating relationships
with people interested in
your businesses’ priorities.
3. Identify the competencies
or characteristics of the
ideal candidates for key
positions
you recruit for.
Go out in LinkedIn and
search for people who
have those competencies
or characteristics. Connect
with those people over
business issues. Share
information. Keep them
close. Someday they might
be the perfect candidate for
a vacancy and you already
found them!
4. Encourage your employees
to participate on LinkedIn
then have them share
job postings with their
connections.Youremployees
might already be connected
to the right person who may
Four Ways to Use Social Media for Recruiting
By Katherine Burik
SOAR TO SUCCESS
/
O
ctober
2016
/
Core Business Strategy