Soar to Success November 2016

The Biggest Mistake

Entrepreneurs Make

When Just Starting Out

Have you identified a niche market for your services?

Howwell have you clarified the specifics about your ideal

client? I mean really identified them so that when you

writemarketing copy or create content marketing pieces,

such as video, podcasts or articles, you are speaking

directly to the problems of this target that you solve.

Finding your niche is crucial to building and growing a

successful business. When you try to sell to everyone,

what happens? You run the risk of selling to no one.

You have probably heard this before, but it’s true. The

more you niche, the easier it is to provide value to that

target audience. New entrepreneurs have trouble with

this for three reasons; 1) they think they may miss

out on sales, 2) it’s a little bit more work to discover

exactly

what space you’re trying to fill

(what value you’re

providing) with your product or service and

who your

target audience is

and 3) it’s takes patience because

it may take a bit longer to position yourself in the

marketplace vs. just being a generalist.

my website. Using this cheat sheet will help you get

really clear about your ideal client. When you have

this fully flushed out, all of your marketing copy can

position you as an authority that speaks directly to this

defined market segment.

Once you do the work to really identify your target

market and match your product/service precisely to

them, you will make more sales not less.

Wishing you the BEST life has to offer. I hope that the

articles in this month’s issue will inspire and motivate

you. Don’t forget to take advantage of the links to

connect further with our contributors.

Pat Altvater