Compelling to Matt is the ability to get people off the couch and into action. He explained that if you share with people what you do and you’re talking to someone that’s probably an ideal client for you, when you tell them in one to two sentences the core idea of your business and you don’t get that response - that’s a symptom that you probably haven’t uncovered your Clear & Compelling Idea. Don’t feel bad if you don’t immediately know your Clear & Compelling Idea. Matt said he helps many people that don’t immediately recognize their compelling idea because it’s buried somewhere in all their content. It’s not refined down into a form that is immediately understandable to the place where it punches the right people in the face mentally and emotionally and gets them to pay attention. Matt encourages businesspeople to cut through the noise with a Clear & Compelling Idea. Using that idea, they can then communicate it to their market via podcasting to build their reputation and credibility. Matt explained that becoming influential can be looked at as a pyramid, with work that needs to be done prior to creating a podcast. The top of the pyramid is identifying your ideal client and developing a Clear & Compelling Idea. It is the one thing that attracts a prospect that will listen to what you have to say and ultimately do business with you.
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