SOAR TO SUCCESS / Feature Article Podcasting not only helps individual businessmen and women reach more people and become known as problem solvers, it allows them to set themselves apart from the rest of the pack and cultivate their ideal clientele. Matt shared with us that the marketing approach taken by most business coaches can be traced back to several basic business principles, but the right question for most business coaches to focus on, should be: “What clients are you best suited to attract and are you attracting the clients you actually want to work with?” Matt believes that coaches, consultants, authors and speakers looking to attract the right audience, should not use the old shotgun approach. They need to identify their ‘niche market’ and become well known, or famous in that smaller space, thus MicroFamous. “You can become bigger than your ‘niche market’ and expand your sphere of influence over time, but you must first gain credibility and a following in your primary area of focus.” Matt believes that you do not need to reach everyone in the world to be successful. First, you must make yourself relevant to a smaller target market. Whether they are on LinkedIN, Facebook, or Twitter, find your audience and target content to become the expert to that group. “For example, if your personal Facebook profile has the maximum 5,000 friends and they are your audience, that’s really all you’d need.” Matt encourages his clients to build their reputation and credibility to those, such as the 5,000 Facebook friends in the example above and become ‘MicroFamous’ in that group. “You don’t need to be recognizable to the entire world, and sign autographs at the grocery store, or when dining out. But, when you show up at an industry event, you want people saying, ‘Hey, can I grab a picture with you?’.” It is scary trying to find your exact niche. Matt believes the missing link between attention and sales is influence. “Canyoudominate inavery focusedspace? Can you build that level of influence so that someone will hire you simply because you are the person of influence to them?” He is convinced that if you will work on becoming a person of influence, the sales will come. MicroFamous, the book In his book “MicroFamous, Becoming Famously Influential to the Right People”
RkJQdWJsaXNoZXIy MTQ2Nzk4