SOAR TO SUCCESS / Feature Article “Once you have those one to two sentences that when you share them with an ideal client and their response is, “Holy cow, okay, we need to talk more about that,” you know you’ve got it. That’s the power of a Clear & Compelling Idea.” Below the Clear & Compelling Idea in the pyramid, sits the framework of supporting beliefs and opinions. These are the ‘buying beliefs,’ which are five key ideas that you believe and that your ideal clients also need to believe. At the bottom of the pyramid is your foundational belief system, or core values. Clients don’t have to agree with every one of your core values, according to Matt, but when they do and you first meet, you’ll know immediately that this is your ideal client. “I leveraged my strengths as an introvert to engineer a marketing system. A system that allowed me to be my introverted self. A system that methodically grewmy visibility, influence and sales. A system that allowed me to build a business I run in a handful of hours each week. MicroFamous is that system. A marketing system designed for introverted experts.” Get your digital copy of “MicroFamous” for FREE, when you go to MicroFamousBook. com. Pursuing Results Matt Johnson currently runs a done-for-you podcasting agency based in San Diego, with an international team that assists coaches and consultants dominate their niche using podcasting. Matt thinks podcasting is one of the best ways for people to get their ideas out to the world, especially for introverts. He told us that podcasting right now is one of the few places where people spend any significant chunk of time and especially if they are looking for a solution to their problem. In fact, he shared that 80% of people who start listening to an episode listen to the majority or all of the episode. And most episodes are 25 to 40 minutes long. “Where else do you get somebody’s relatively undivided attention for 30 to 40 minutes in marketing? It’s one of the few places where people spend any time. “ Matt told us that it’s easier than ever to start a podcast. The technical component has gotten less complicated with new technology and what Matt noticed that trips most people up is the marketing, the branding, and the strategy of the podcast, which is what his agency focuses on. They do the backend work but more importantly, help people get the strategy right so they are confident in what they are saying.
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