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FiveThingsYouShouldLearn
FromYourWebAnalytics
By Lee Drozak
Unlike your typical brick and
mortar shop you can’t physically
see who is entering your digital
space, buying your stuff or
walking on by. But Analytics
will tell you where visitors are
coming from, what pages they
are visiting and how many
decide to buy from you.
Good analytics takes the guess
work out of knowing who’s been
to your website and why. There
are plenty of options out there
to track your numbers and you
can get started with Google
Analytics for free.
Here are some questions to ask
and what to look for in your
Analytics.
1. Do your visitors already
know you?
Your analytics will tell you how
many people have visited your
site and can break it down into
howmany are of new or not. So if
person A visits once and person
B visits five times, you have two
new visitors and six total visits.
If your number of repeat visitors
is growing, this means that
people are visiting your site
once and then deciding to come
back again. You can take this
one step further by watching
the pages they visit so you get
to know their patterns.
2. Are you bringing in new
potential clients?
Now let’s talk about the unique
or new visitors. These numbers
are important because they
represent the size of the
audience. As you add new
content and expand your
marketing, you’ll want to see if
those efforts are working on
bringing in new people. If your
numbers are not increasing,
then you will know that you
need to rethink your strategies.
3. Are your visitors bailing
from your home page?
This is what they call the bounce
rate. People come to your
site and leave without ever
going to another page. A high
bounce rate could mean that
your website doesn’t offer the
information they were looking
for or it could be an indication
that they are confused once
they land on your site.
Remember, your goal is to have
people spend more time on
your website rather than less
and by monitoring your bounce
rate, you can determine which
pages are working to engage
those visitors.
4. Are your social efforts and
promotions working?
It’s one thing to know that people
are visiting your site and another
to knowhow they got there. That’s
where traffic source and referral
information comes in handy,
telling you specific pages and sites,
including your social channels that
send traffic your way.
SOAR TO SUCCESS
/
A
pril
2016
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Core Business Strategy