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Repurposing
Your
Content
for
Social
By Lynne Wilson
Do you have trouble keeping
up with creating new content?
Is it hard to come up with new
ideas all the time? What if I
told you that it’s ok to recycle
content you’ve already written-
not only is it ok, it’s a great
content marketing strategy!
Your time is a limited resource,
which is why one huge benefit
to repurposing content is that
it can save you time in the
content creation process.
Why Should You Repurpose
Content?
•
ToReachaNewAudience.
By
presenting the content in
different ways on different
platforms, you have a greater
chance of appealing to more
people.
•
To TakeAdvantage of Great
Content.
Looking back you
will probably find some
content that makes you say,
“Oh yeah, that was great-
and still applies today!” You
should reuse it!
•
To Make the Most of Your
Efforts.
It takes time to
create good content, so you
should do everything you
can to get the greatest return
on that investment!
What Type of Content Should
Be Repurposed?
Be sure to start with content that
will be the most successful when
you re-release it. So look for
evergreen content- this means
information that continues to
be relevant and valuable over
months and even years.
Look at what was popular the
first time around. What did
well? What did your audience
respond to?
Look for content that can easily
be updated. Do you have some
content that is mostly evergreen
except for a few outdated
references? Then just add a few
current pieces of information
and your content can seem
brand new again!
How Should It Be Repurposed?
Now that you have a list of items
to update, think about how you
can best use them.
Here are just a few ways to get
you started:
•
Update a blog post to create
a new post with new images
•
Turn your article into a slide
presentation to use when
speakingorpostonSlideShare
•
Take several of your articles
that are about a similar topic
and turn them into a guide
or ebook. It can be “The
Complete Guide to (whatever
your topic is)”
•
Reuse image heavy content
on Pinterest or Instagram
•
Turn an article that’s heavy
with data/statistics into an
infographic so that people
can see your content visually.
Infographics are simple to
understand and people love
to share them!
•
Reuse the stats from your
content as Tweets. Create
SOAR TO SUCCESS
/
A
pril
2016
/
Core Business Strategy