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In our sessions, he kept mentioning
something he called “background
marketing.” I had never heard of that
term and didn’t know what it meant.
Finally I mustered the courage to ask
him to explain.
He said background marketing is best
described as the image people hold of
you aside from your normal marketing
efforts. A good example of this is one
client who was a smoker. She sent me
some material to critique in the regular
mail. The moment I opened the mailbox,
I could smell smoke.
My client had no clue about smoke
residue; I’ve learned most smokers do
not. Non-smokers know that smell all
too well and don’t care for it. An opinion
would be formed of her before anyone
ever saw the quality of her work which
was unfortunate because she was really
competent in her work.
Here are several examples of simple
everyday things to consider as you go
about your daily business operations.
All facial hair
should be kept neat and
trimmed. This includes nose and ear
hair. Don’t be more than 24 hours from
your last shave.
Tattoos
should not be visible.
There is supposed to be a gap between
your two
eyebrows
, to prevent a
“manbrow.”
Make sure belts
don’t show how your
waistline has expanded or contracted
through wear holes or marks on the
belt. When there is a need to change
holes, change belts.
Keep
fingernails
trimmed, polished and
neat.
Button up shirts
, leaving only the top
button undone. This is not the time to
show a hairy chest (men) or cleavage
(ladies).
Make sure
notecards, stationary
and business cards
are clean and
professional.
Phone ringers
should be appropriate,
eliminate loud songs and startling
noises.
Answer the phone
in a courteous,
polite and consistent manner.
Teeth, breath and hair
should be clean,
fresh and well kept.
SOAR TO SUCCESS
| AUGUST 2015 |
Business Acceleration Strategies
SOAR TO SUCCESS
| A GUST 2015 |
Business Acceleration S rat gies