Soar to Success August 2015

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Practice
doesn’t always
make perfect if
you’re doing it
WRONG!”
FRANK SONNENBERG
I believe in order to get better at anything, a sport,
a musical instrument, filming videos, you need to
do what noted psychologist Anders Ericcson calls
“deliberate practice.” Deliberate practice means
you have to know the correct way of doing the
task, focus on what you could do better and make
corrections.
So here’s what you need to do if you are using
online content video as a strategy for growing
your business and you want to get better:
Watch your videos. MANY PEOPLE, do not watch
their videos for a variety of reasons, none of which
are valid. Commit to watching your videos.
SOAR TO SUCCESS | AUGUST 2015 | Business Acceleration Strategies
1. Critique to determine what you could
do better. Maybe watch someone
else that you feel is accomplished
at their delivery and compare their
presentation to yours; could you have
more enthusiasm, better gestures, or
better voice inflection? Choose one
thing to work on in your next video.
2. Finally, do a deliberate practice.
Create a new video and work on that
one new thing. Then go on to the next.
Continue to repeat this process as you
create more videos. Deliberate practice
is what will take you from fair to good or
good to great!
One of our Toledo BizTV Shows® hosts,
Jim Fisher with Fisher Wealth Creations is
a perfect example of using this method
of practice to go from good to great.
Go to my blog and watch a comparison
between his first video and one filmed
about 7 months later. You will be
shocked. Go watch it now and then use
deliberate practice to create great videos
yourself.
If you need a coach to critique your
videos, be sure to
Pat Altvater of pecializes in helping her
clients gain visibility for their business, especially with the use of
content video marketing. BizTV Shows® with locations in Toledo,
Indianapolis, Columbus and NE Ohio coming soon as well as Soar
to Success magazine are brands owned by AFP Marketing LLC.
Pat is the author of Choose Success - Ignite the Power Within. She
has been featured as an expert on Fox TV News and has been
quoted in numerous newspaper and magazine stories.
When you need video script writing or editing, on camera critique,
video filming and editing, or strategy related to content video
marketing, contact Pat at .
SOAR TO SUCCESS | AUGUST 2015 | Bu iness Acceleration Strategies